Advising on public positioning strategy, identifying a vacant public niche, finding the target audience, as well as analysing the competitive environment.

Recommendations on adapting marketing strategy and messages for target groups and information channels.

Advising on the formation of media campaigns.

Risk assessment and program development to counteract possible risks.

Determine the public mood and assess the openness of the society for accepting a new idea, name or product.

Study of social and political trends. Conducting sociological research (focus group discussions, questionnaires, expert surveys, in-depth interviews).